My Quit Buddy app re-design
One of the key problem of the MyQuit Buddy app is that users found the onboarding/sign up process difficult to understand and hard to navigate. In particular, when it came to adding a “danger time”.
During initial user-research, it was found that users had trouble:
Understanding what the danger time was
After attempting to add it, did not know whether it was already added and did not know if they should navigate back
Research and Insights:
User interviews/observations and desk research were conducted and the following insights were found:
Most users didn’t have a specific time that they smoked
Users did not understand when the danger time was added
Most users socially smoked and began smoking socially
More male smoked than females
Therefore it was recommended that:
The idea of the danger time should probably be modified to a danger zone
A signifier should be used to indicate feedback to the user that the danger time has already been added
Add button on the right-hand side should be removed
The screen before and after adding the danger time should be different to signal feedback to the user
More explanation of what the danger time is used for should be displayed to help users understand the usage of the app for smoking cessation
Persona Creation
Background information:
Chris, 25
Lives in Melbourne, Victoria
Electrical Technician
Likes: boxing, a night out at a bar or club, concerts, exercising at the gym, spending time with his close group of male friends
Chris has been smoking since turning 18 after he started socially smoking with friends while drinking but this has evolved into daily smoking
Goals: Chris hopes to buy a home of his own one day and move in with his partner, he knows the rising cost of housing in Melbourne is a big factor
Motivations: Chris wants to quit smoking so he can start saving money and be a better boxer
Behaviours: Chris still goes out with his friends on the weekends, where they would most often smoke in front of him
Frustrations: Chris wishes that there was a way to pass his urge to smoke when he is out with friends on the weekends and remind him of his financial goals
Customer journey map/storyboarding
In the next stage, I created a journey map via pen and paper on how the user interacts with the product from download to usage
Ideation
Paper sketches of lo-fi prototypes of various ideas to resolve issues mentioned
Prioritisation
Ideas were measured using the impact vs effort method in order to determine which idea would be the best to go forward based on impact and constraints. Idea 4 was found to hit the sweet spot between low effort and high impact and hence was chosen.
Creation of user-flow
User flow of how the changes for Idea 4 would look like
Solution/Mid-fi prototype
The following changes to user flow was added:
Adding signifiers to increase understanding that a danger zone been added
Changing the concept of a specific danger time to a danger zone
User-ability testing results included:
Most users found adding/selecting the danger zone was extremely easy to understand
They found the icon useful
Most users understood what a danger zone was
66.7% of users found it easy to navigate back to the sign up form
83.3% of users understood the danger zone was already added when navigating back
Most users said it was straightforward and order was cohesive
Impact/Key Results
Based on userability testing, key impact were:
83.3% of users understood the information better and were less likely to drop off during the onboarding process
67.7% of users were able to navigate back and continue on with the onboarding process
Based on user feedback for improvements, the following was implemented during iteration:
Change “frequency” to “notification frequency”
Change order so that the time is selected first before the day
Change from “repeat” to “day”
More information added on the danger zone landing page