Visual re-design for Center Point Physical Therapy
Problem:
The original design and colours did not convey CPT’s branding well and was not cohesive in visual style according to Dr. Park
Change in UI elements:
Colours: The colours were changed from a more colourful colour palette to simpler black and whites, communicating a more modern and sophisticated message about the practice
Harmony: Custom about section and insurance section were created using the same button style and fonts, re-emphasising and connecting visual elements to enhance cognition of a consistent branding
Contrast: Black text is contrasted on top of a white background with 70% opacity to increase visibility on top of a busy and coloured image
Balance: Intervals of white background and modules with images create visual balance for the whole website
*Website subject to design changes from time to time