About Space is a lighting studio based in Fitzroy. One of the featured offerings is custom lighting products, which needed to be revamped in order to increase conversion on the page. Using SEO and UX principles and working closely with UI/UX designers, the page was re-designed to better optimise for conversion.

Original Design

Recommendations from the UX Audit:

  • Update form to improve conversion as forms are the bottom and are confusing

  • Improve form function

  • Add CTA to the bottom of the page

  • Reformat “how it works” so that it is more visually appealing

  • Add more imagery

Request from client:

  • Add a section to view the existing range

  • Add a section to show past projects

  • Add a section for customer reviews

Lo-fi Wireframe

Hi-fi Wireframes

Design strategy:

  • Form and CTA at the top to improve conversion

  • A drop-down to select what type of form rather than 2 boxes at the bottom in the original design - helps reduce the bounce rate from the page

  • Uses of symbols for steps

  • Mobile optimised scrolling